Ecequiel Barricart
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el oso, el tigre y el dragón

#personalbranding #personalgrowth #selfhelp

A conference based on concept and philosophy of the book that I co-written with Andrés Pascual, Urano Edition Awards for the best book on personal growth 2017.Inside ourselves there are three animals that help us survive in the world of emotions, actions and the world of our purpose of life. Their power is an essential tool to manage our personal brand and face the life and market challenges.

tú eres dios
y tu marca personal, tu religión

#personalbranding #brandingwithsoul #toxicbrands

You are God as long as you are a being who can design its own reality. A personal brand must be created from the inside of you and from there pour out its talent to the exterior. This lecture deals with the importance of being unique besides being first, the value of a brand made from the truth besides the lie, the brands with soul instead the toxic brands. The lecture is based on the book with the same title aforementioned edited by  Alienta Editorial.

comunicación líquida

#communication #internet #socialnetworking

The communication is not solid but liquid. The arrival of Internet has liberalised the power of communication, where nowadays, the transmitter and the receiver of information are the same. The brands took up the media showcase before, but now the brands are the media theirselves. The individual was part of a mass that received information whereas now we can enrich it, transform it and rediffuse it through our own social profiles. The corporative brand is the combination of the individual brands that form it and the market itself..

Ecequiel Barricart
Ecequiel Barricart
About me

ecequiel barricart

My past is full of poetry, music, the media and creativity.

In 2000 I thought the best way to condense it all would be to create a space that would group my passions together. That’s how YOU MEDIA was born, a boutique of communication and design of which I am the owner and creative director.

The intellectual base of YOU is our style of conceptual design, the generation of our own creative concepts and our knowledge of technology and communication tools, mainly on the Internet.

In 2014, as soon as I finished my book on personal branding “TÚ ERES DIOS” [YOU ARE GOD] (Alienta Editorial), I travelled to Tokyo to think about the next step in my life. As a result of this reflection my second book “EL OSO, EL TIGRE Y EL DRAGÓN” [BEAR, TIGER AND DRAGON] came to life, a personal development fable written along with my friend and writer Andres Pascual. I also created a new company, DRAGOON SPORTBRANDS 2.0, dedicated to brand design and 2.0 communication for sport stars.

At the present moment I am immersed in the third part of my life which is connected to the PUNK thinking. Basically, it is summarized in a sentence by The Ramones: “I want to be sedated”.

I am a self-taught person. One of the happiest day of my life was when, a few months after starting, I pulled out and started studying on my own. Since then, what I’ve just done is being infused with the real world rules. For instance, in order to find out about Google, I visited the Google headquarters in Silicon Valley, Madrid, Tokyo, Tel Aviv, etc. And so on.

 

  • Logo You
  • Logo Dragoon