el oso, el tigre y el dragón
#personalbranding #personalgrowth #selfhelp
A conference based on concept and philosophy of the book that I co-written with Andrés Pascual, Urano Edition Awards for the best book on personal growth 2017.Inside ourselves there are three animals that help us survive in the world of emotions, actions and the world of our purpose of life. Their power is an essential tool to manage our personal brand and face the life and market challenges.
tú eres dios
y tu marca personal, tu religión
#personalbranding #brandingwithsoul #toxicbrands
You are God as long as you are a being who can design its own reality. A personal brand must be created from the inside of you and from there pour out its talent to the exterior. This lecture deals with the importance of being unique besides being first, the value of a brand made from the truth besides the lie, the brands with soul instead the toxic brands. The lecture is based on the book with the same title aforementioned edited by Alienta Editorial.
#communication #internet #socialnetworking
The communication is not solid but liquid. The arrival of Internet has liberalised the power of communication, where nowadays, the transmitter and the receiver of information are the same. The brands took up the media showcase before, but now the brands are the media theirselves. The individual was part of a mass that received information whereas now we can enrich it, transform it and rediffuse it through our own social profiles. The corporative brand is the combination of the individual brands that form it and the market itself..